Driven by Quality, Focused on Impact

Our

mission

We believe smart decisions require good data, and transparent quality is the cornerstone of good data. As the independent clearinghouse for data quality signals, we transform how buyers and suppliers of 1st-Party data measure, understand and manage quality.

Our mission is to ensure each business decision, marketing campaign or AI model is driven by data that’s high-quality, high-value and perfectly suited for its purpose.

Rooted in Utah, Driven by Global Perspectives

Data Quality Co-op is based in Salt Lake City, Utah. Inspired by the nearby Wasatch mountains and red rock deserts, and informed by the global perspectives of our clients, partners and advisors, we are committed to preserving the integrity and sustainability of the 1st-party data ecosystem.