The Data Quality Co-op Process
Data Quality Measurement Partners inform better quality decisions by providing relevant, sophisticated and real-time data quality indicators
UNDERSTAND.
Understand
Get a comprehensive and real-time understanding of data quality at your company and a cross the industry.
ACT.
Act
Improve your operations, turn suppliers into partners and implement your custom data quality program.
Differentiate.
Differentiate
Stand out from your competition with a transparent, certified data quality advantage.
Your Supply, Measured
Invest in 1st-party data suppliers who demonstrate consistently low fraud and high in-survey quality
Avoid suspect suppliers with high levels of fraud and relatively low in-survey quality
Measure Quality Across All Quality Indicators
Understanding the pulse of in-survey quality challenges and participant uniqueness helps you avoid industry quality challenges
DIFFERENTIATE YOUR DATA
Differentiate your quality by choosing 1st-party data sources that match your specific needs
Measure Quality With 3 Types of Signals
Data Quality Measurement Partners inform better quality decisions by providing relevant, sophisticated and real-time data quality indicators
3rd-Party Signals
Collect 3rd-party quality signals through our gateway or directly through the survey-hosting platform. These include:
→ Identity clues such as IP-, Device- or Challenge-based identity resolution
→ Fraud indicators such as blacklists or open-end evaluations
→ Bot detection like mouse movements, survey velocity or hot key usage
In-Survey Signals
Understand how participants behave in your surveys across projects, suppliers and time. These include:
→ Behaviorial like speeding, straightlining or poor open-ends
→ Knowledge based such as answer consistency
→ Proprietary signals based on your own proprietary methods of evaluating data quality
Industry Signals
Compare your performance, and your data suppliers’ performance, across the industry with:
→ Norms
→ Supplier and buyer level
→ Project level
Three Simple Client Integration Options
Industry-wide Data Quality and Fraud Signals collected from our Clients.
